Data and tracking
We check that analytics measure what matters, then find where visitors drop off.
- Tracking and goal review
- Funnel and segment analysis
- Speed and device differences
Conversion
A CRO audit that shows where you lose sales
We combine data, heatmaps and user tests to find what stops your visitors, and rank the fixes by value.
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The challenge
Why conversion problems stay hidden
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Averages hide the leak
A decent overall rate can hide one step where half the visitors leave.
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Teams know the site too well
What feels obvious inside is unclear to a first-time visitor.
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Tracking that cannot be trusted
Broken events and missing goals turn every decision into a guess.
What you get
What the audit covers
Behaviour and usability
We watch how real visitors move, hesitate and leave.
- Heatmaps and session recordings
- User tests with your audience
- Form and checkout review
Prioritised plan
Every finding ranked by expected value and effort.
- Hypotheses ready to test
- Quick fixes to ship now
- Test plan for the next quarter
How we work
Three weeks to a clear plan
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01
Data
Tracking checked and the funnel mapped.
Week 1
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02
Behaviour
Heatmaps, recordings and user tests.
Week 2
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03
Plan
Findings, priorities and a test plan, walked through with your team.
Week 3
FAQ
Questions
What do we get at the end?
A report with findings, a prioritised list of changes and a test plan. We walk through it with your team.
Do we need a lot of traffic?
No. The audit works at any size. A/B testing afterwards needs more traffic.
Which tools do you use?
Google Analytics 4, heatmap and recording tools, and user tests. We use your existing setup where possible.
Can you also make the changes?
Yes. We can design and build the changes, or hand them to your developers.
How is this different from a UX review?
A UX review looks at design. A CRO audit starts from your data and ranks changes by revenue.